New Product or Service? What’s In It For Me?

INTRO: As we approach CES (#CES2016) this week, it is easy to get caught up in the hype and hoopla of the new product announcements. But, if you want your business to be successful, you need to pay attention to the fundamentals of technology adoption. Graph of ExpectationsThis is a really big issue for people who are exploring how Presence (VR/AR/MR/Telepresence) enables business solutions and consumer consumption. Our team at CES will be exploring the stage and what lies beneath. This guest editorial, however, should help ground you as we plan the future.

OPINION: Companies across the industry push out new products and new services as quickly as possible. Each product is unveiled to the marketplace in beautifully crafted marketing messages of how great the live online product is and how superior it is to anything else out there. Then those company executives sit back and wonder why consumers don’t immediately (a) see the features and benefits, (b) buy it or rent it in vast numbers, and (c) deliver record profits.

The problem is, sometimes those marketing messages don’t appeal to the customer’s idea of, “What’s in it for me?” The message isn’t communicated in a way that is relevant to the target audience. The needs and satisfaction of the customer should be the primary focus of your development and marketing, not just an inconvenient afterthought.

In many cases, it seems that company management and or executives are trying to define what the customer needs and wants, after the fact, because then you can spend less time and money on discovery up front. If you can change what the customer wants, then selling it will be easier. In some cases, this strategy may be effective; however, usually, it doesn’t work that way.

A customer has expectations of your product or service, and if you don’t deliver what he or she expects – they will go elsewhere, regardless of the price, and regardless of how good your marketing and engineering teams think it is. Rather than trying to sell your product to the target consumer after development is complete, it is usually a better strategy to gather direct data from the customers before hand.

Source: http://videotechnologynews.com/new-product-or-service-whats-in-it-for-me/

5 Great Ways to Use Live Streaming Video Apps Like Quick and Stream on Your Smartphone

Different video streaming applications can now turn your SmartPhone into a handy recording tool. Applications like QiK and Ustream have turned ordinary people, like you and me, into citizen journalists, short film directors and even live concert producers. There is actually much more to applications like QiK and Ustream than just video streaming your baby's first step and sharing this to the world. We'll let you in on five creative ways to use video streaming applications on your SmartPhone.

1. Keep everyone updated on the important events in your life. Is your grandma too weak to travel all the way to your college graduation? Will your best friend miss your 18th birthday because she's in another country? Keep all your loved ones in the loop by using your SmartPhone and a video streaming application to live stream important events. Even people from all over the world were able to watch Barack Obama's inauguration live, thanks to those who used apps like QiK and Ustream on their phones.

2. Hold a live concert online. Do you have a band and want to make it big outside of your country? Prepare to hold a live concert online through your SmartPhone and either QiK or Ustream. Announce on your website that you will be playing live for all those who are members of your fan page. Set up your mobile phone and video streaming application to record video, and get ready to rock the socks off your viewers. This is a surefire way to market your band abroad and to gain more fans and followers.

3. Catch up with schoolwork or projects if you can't attend class. Don't get left behind if you have to stay home for a while because you're sick or you have to rest. You can have your classmates record video of the classes and live stream this via QiK or Ustream websites. You can even join group discussions or study groups virtually by letting your friends use their phones to video stream discussions.

4. Use QiK or Ustream with your SmartPhone to help boost real estate sales. This saves you and the buyer a lot of time and money. You can use these video applications to take potential buyers on a virtual walk-through of the house or property you are selling. Buyers can see for themselves the condition of the house, the exact color of the walls and closets and even check out what repairs need to be done if they're looking at old houses.

5. People can use these video applications and their phones to help with disaster relief operations. The recent tragedies, such as the Haiti earthquake and the many floods in Asia have seen people use their Smartphones to help rescuers find trapped victims. Many young people have also used their mobile phones to video stream the current situation of different areas affected by floods. These applications can surely aid organizations in relief operations.

Live streaming app such as QiK and Ustream are handy tools for documenting important events. But while many people simply use their SmartPhone to record video of everyday things such as baby showers and graduation, there are other, better uses for these applications. The five great ways listed above are just a few of these creative uses. Use your creativity to explore more ways to use your SmartPhone with QiK or Ustream.

Source: http://ezinearticles.com/?5-Great-Ways-to-Use-Live-Streaming-Video-Apps-Like-Qik-and-Ustream-on-Your-SmartPhone&id=4320241